OKX and Manchester City Captain İlkay Gündoğan Launch Football Masterclass in the Metaverse
MANCHESTER, UK, APRIL 17, 2023 – OKX, the world’s second-largest crypto exchange by trading volume and a leading Web3 technology company, today launched “Make Your Play”, an immersive metaverse experience in which fans can attend an exclusive tactical football masterclass from Manchester City captain İlkay Gündoğan.
“Make Your Play” sees Gündoğan step into the OKX Collective metaverse to guide fans through pre-planned drills and explain his in-game decision making processes. Appointed Manchester City captain for the 2022/23 season, İlkay Gündoğan is known for his tactical football mind and love of coaching.
The OKX Collective is a unique virtual metaverse environment that allows fans to participate in Web3 first-hand and gain access to special content from Manchester City players Alex Greenwood, İlkay Gündoğan, Jack Grealish and Rúben Dias.
İlkay Gündoğan said: “The beauty of our game is in the tactics. As someone who loves coaching and highlighting the tactical skills that are needed to win, it is hugely exciting to be able to share what I know in an arena like the OKX metaverse.”
Haider Rafique, Global Chief Marketing Officer at OKX, said: “Hot on the heels of Rúben Días taking to the metaverse to show us how he maintains top performance for matchday, we are very excited to get insights into İlkay’s tactical approach in the same forum. İlkay is an incredible football mind, and this chance to benefit from his expert knowledge in an interactive virtual environment provides a glimpse into how Web3 stands to overhaul the ways we connect and interact in the future.”
Fans who visit the OKX Collective will be treated to special experiences designed around each footballer’s playing style and personal interests. In addition to exclusive training content, these will include music and NFT-based digital experiences. Within the metaverse, fans can also enter competitions to win prizes, including passes to team trainings, match tickets and much more.
To enter the OKX Collective metaverse, fans simply need to click this link okx-metaverse.com and create their personalised avatar.
OKX is the official training kit partner of Manchester City for the 2022/23 season.
© OKX, 2025. Цю статтю можна відтворювати або поширювати повністю чи в цитатах обсягом до 100 слів за умови некомерційного використання. Під час відтворення або поширення всієї статті потрібно чітко вказати: «Ця стаття використовується з дозволу власника авторських прав © OKX, 2025». Цитати мають наводитися з посиланням на назву й авторство статті, наприклад: «Назва статті, [ім’я та прізвище автора, якщо є], © OKX, 2025». Деякий вміст може бути згенеровано інструментами штучного інтелекту (ШІ) або з їх допомогою. Використання статті в похідних і інших матеріалах заборонено.
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