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“HODL” is a representation of a belief system among many. Crypto investors have long used this term (first used accidentally in a Bitcoin forum thread in 2013) and it has become widely popular in recent years among crypto natives, as well as new entrants. It simply represents a person’s intention to hold an asset despite any short-term price volatility.
In the case of Bitcoin, it has worked beautifully. Investors love HODLing Bitcoin. Bitcoin is deflationary and decentralized. Most HODLers believe that this scarce asset, BTC, should not be sold but rather used as leverage for staking or issuing an interest-generating loan. More than 65% of BTC’s circulating supply has not moved in the last 12 months. That is a staggering portion of the supply that is being HODLed.
Bitcoin’s market capitalization and that of crypto assets overall have dropped to less than $1 trillion from its 2021 highs of $3 trillion. Despite the pullback, more people are HODLing their crypto than we saw liquidating their assets during the previous bear markets.
To celebrate the people who continue to maintain their conviction toward Bitcoin and crypto markets, we have created a campaign to pay homage to them. This comes at the same time as our announcement of staking products that now offer SOL staking, among many others on the platform.
If you are a short- or long-term HODLer, the industry and its developers salute you. Your conviction and support are instrumental in making sure that the new crypto markets are not influenced by the traditional banks and brokerages, and that the value of crypto is in the hands of its community, unlike with equities and bonds markets.
Today, we are announcing our first ad campaign — a campaign that celebrates and pays homage to every single HODLer out there in the world.
We're Now ISO/IEC 27001 Certified: Setting the Standard for Security Management
We're proud to announce that we've achieved ISO/IEC 27001:2022 certification, the world's leading standard for information security management systems. This achievement reinforces our position as a global leader in digital asset security, confirming that our robust security framework not only meets but exceeds the most rigorous international standards for protecting customer information.
19 juin 2025
10
OKX
We’ve Officially Landed in Germany and Poland!
Written by Erald Ghoos, CEO for OKX Europe Today’s a big day for us at OKX—and for crypto users across Europe. We’ve officially launched our fully regulated centralized crypto exchanges in Germany and Poland!
18 juin 2025
27
OKX
OKX Pay for the next crypto generation
A message from OKX CEO Star Xu
Today we're rolling out a new product for more than a hundred million people who use our app globally. We're excited to introduce version one of OKX Pay, what we believe is a first-of-its-kind crypto payment app. This sub-app will be available within our OKX app, starting with customers in select markets, with a full roll out planned over the next few months.
16 juin 2025
482
OKX
Bringing OKX to America: A New Era for Crypto and Web3 Innovation
A message from OKX US CEO Roshan Robert
Over the past decade, I’ve had the opportunity to lead and contribute to initiatives that deepened my appreciation for the transformative potential of blockchain technology. I’ve watched the industry evolve from its earliest days to where it stands now—at a critical inflection point, interacting more directly with traditional finance and capital markets. At this exciting juncture, I’m honored to join OKX as the US CEO. I look forward to leading our expansion into the United States and broadening access to digital assets in a secure, transparent, and compliant way.
4 juin 2025
83
Institutional news
We've launched a world-leading collateral mirroring programme with Standard Chartered
We're pleased to announce today that we've launched a world leading collateral mirroring partnership with Standard Chartered. The partnership, which includes participation from Brevan Howard Digital and Franklin Templeton, enables institutional clients to utilise cryptocurrencies and tokenised money market funds as off-exchange collateral for trading. This initiative significantly enhances security and capital efficiency for institutional clients by using a Globally Systemically Important Bank (G-SIB) as the custodian for collateral.
4 juin 2025
52
OKX
Aux Cayes Fintech Resolves Compliance Investigation
Today Aux Cayes FinTech Co. Ltd. (the “Company”), one of many OKX affiliates,
resolved a Department of Justice investigation by acknowledging that it had not
obtained a license to operate as a money transmitter. In resolving the case, the
Company acknowledged that, as a result of legacy compliance gaps, certain U.S.
customers had in the past traded on the company’s global platform.