Excited to announce that I ... | slater OKX Feed

Excited to announce that I have joined @ether_fi as Head of Marketing EtherFi is the most underrated and underhyped company in crypto Now, we are going scale marketing and collaborations (dms open). The goal is clear: become the first $1B ARR DeFi protocol

First, a bit about me. I’m a serial founder in multiple industries, and I’ve been in DeFi professionally for 4.5 years. I’ve done a little bit of everything, but my biggest focus has always been growth and marketing.

There’s far too much to cover in one thread, but I wanted to explain the top reasons I am so bullish on EtherFi and decided to join full time. Frankly, I never thought I’d work for someone else again, but EtherFi is an impossible company to say no to once you dig in.

EtherFi has delivered the first full crypto-native finance stack, the feature set that I’ve always seen as a kind of “holy grail” You can now live fully onchain. Keep your coins on chain, earn high yield, and spend or borrow against it in real life.

This is the product stack many DeFi founders have always dreamed of creating. What else does a crypto native user really need? 1) Hold and Earn 2%+ on BTC, 5%+ on ETH, and 11% on stables 2) Spend irl against your balance at a low 4% rate, get 3% cashback

But what’s even more impressive about Ether Fi is the way the team operates. The team prioritizes cost efficiency in a sea of wasteful competition, is extremely high energy, led by the great @MikeSilagadze , and executes fast. They set lofty goals and hit them repeatedly.

We are the leader in yield with over $6B TVL, and those products set us up perfectly to build one of the world’s biggest credit card brands. The team is growing, but today is only 27(!!!) people. We are on track for $55M now and will be close to $100M ARR very soon

But the most important thing to me personally was the community first approach. EtherFi actually drives its revenue back to token holders rather than playing games with them like much of the competition.

Finally, the Cash card is the best card product on the market by a mile. It’s exquisitely designed for a crypto native lifestyle. We just reached $10M in volume in the first two months, before physical cards have even shipped. Clear pmf, ready to scale

I believe we are on track to build one of the biggest crypto-first neobanks in the world. There is a place for everyone—from creators to builders—to share in the growth journey. Please reach out to me for collaborations! Onwards 🚀

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