“infra 要么脱胎成平台要么沦为商品化。” - 这个观点很受启发但我又不完全赞同。
我所理解的@_weidai 老师的核心观点:web2/ web3 基础设施类产品发展的终局可能会出现2种截然不同的路径:
1)在细分赛道激烈的竞争中被竞品模仿,沦为“大陆货”;
2)极具网络效应的平台类产品。
前者带来的价值是线性的,把产品卖给一个客户赚一分钱;后者带来的价值的平方级增长的,基于平台的用户越多,规模效应越强,平台的价值增长曲线越陡峭。
把目光聚焦在Crypto 行业,infra 转型产品类业务主要包括所有的XaaS 赛道的项目:如RaaS(Rollup-as-a-Service), AVSaaS(AVS-as-a-Service), ZKaaS(ZK-as-a-Service) 等等。RaaS 代表项目如OP Stack, @arbitrum Orbit, @Calderaxyz;AVSaaS 代表项目 @eigenlayer;ZKaaS 代表项目如 @boundless_xyz, @SuccinctLabs.
但容易被忽略的一点是,infra 赛道的产品大多是技术密集型的,它们不容易被模仿;退一步讲,在技术壁垒消失之前,它们有足够的时间和B 端消费者达成利益共同体的共识,B 端消费者作为平台类产品产生的价值可以转嫁给infra 本身。
这不是一次性买卖,而是强相关的利益共同体。
OP Stack 和 @base 就是一个很好的例子,OP Stack 为Base 提供RaaS 一键发链服务,Base 通过收入分成反哺 OP Stack 母公司 @Optimism. Base 产生的收入越多,@Optimism 分成的收入也越多。OP Stack 很好地承接了 Base 潜在网络效应产生的价值。
另一个例子是 @eigenlayer,@eigenlayer 可归结为商品化的infra,但他给B 端消费者提供的并不是一次性明码标价的AVS 服务,而是跟其原生代币 $EIGEN 强关联的利益共同体。@eigenlayer 品牌升级为EigenCloud 后, 为B 端用户提供数据可用性EigenDA, 争议解决EigenVerify 和可验证链下计算EigenCompute,从某种意义上讲,EigenLayer 的这次品牌升级的本质就是最大化攫取B 端用户网络效应产生的价值。
所以,
抛开技术壁垒和价值转移谈infra 的商品化是不公允的,infra 不脱胎成平台一样可以通过平台化B 端用户的反哺立于不败之地。
on infra & platforms
tldr: infra either become platforms or face commodification long term
new technology (like zk, fast consensus etc.) often gets built out as infrastructure, which are basically products that unlock novel and useful capabilities for applications and use cases
examples: zk enabled rollups and privacy-preserving payments, fast consensus enabled faster decentralized chains.
at some point, every infrastructure company faces a choice between two business models: product/process businesses vs. platform businesses. note: it's a spectrum instead of a strict binary divide.
example of product/process businesses: iphones, software (like b2b saas), rollup-as-a-service
example of platform businesses: app store, ride hailing/uber, social networks, chains
product/process businesses often has Θ(n) value, where n is the number of customers or product that gets sold.
platform businesses often has Θ(n^2) value, where n is the number of participants, crucially due to the network effects of the platform. this is how the math works: the marginal value of the network to each new entrants is linear in the size of the network. hence summing over all the participants we get n^2 asymptotically
one key long-term difference between the two is this:
- products tend to commoditized over time
- platforms tend to have winner-take-all effects
a good case study here are phones and app stores: smart phones are mostly commoditized now, but the app stores (application platforms with distribution) create and accrual proportionally more value
while digital infrastructure companies can build product businesses, it is much more beneficial to find ways to unlock network effects and build platforms
how does this apply to blockchains? chains are (secure) application platform, they not only provide backend infrastructure, but also network effects in form of liquidity, users, and distribution
if you are a technical founder in crypto, think about how your tech unlocks better platforms
infra either become platforms or get commoditized
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