nothing has given me more nyc fomo than the Uniswap team's work here
bUiLd It AnD tHeY wIlL cOmE is a lie engineers tell themselves when they create another copy pasta dex.
@Uniswap just taught a masterclass in out of home marketing and brand dominance. they have the best merch and activations while engaging other creators to make authentic, interesting content. we don’t need just highlight reels at the end of an event. getting people hypes along the way and baiting people to engage with the content is just as impactful.
“but chowtato, they’re an industry leader, they don’t need to try hard at marketing to win.”
yeah no, marketing isn’t a one time fix where you go viral and maintain mindshare. it’s a lifetime campaign to stay relevant. you can go viral once, but how do you continues to stay top of mind?
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