Yapyo Might Be the Weirdest Thing I’m Early-Late To I’ll be honest, this whole time, I had no idea what @yapyo_arb was really building. I thought it was just another Loudio clone with a leaderboard and a bunch of people yelling “Gyapyo.” Turns out... I was wrong. Here’s what I found after finally paying attention: Yapyo is building a decentralized attention economy on Arbitrum. That means: instead of your engagement being sold by platforms, you actually earn from it. 𝘠𝘰𝘶 𝘱𝘰𝘴𝘵 → 𝘠𝘢𝘱𝘺𝘰 𝘵𝘳𝘢𝘤𝘬𝘴 𝘪𝘵 𝘷𝘪𝘢 𝘈𝘐 → 𝘠𝘰𝘶 𝘦𝘢𝘳𝘯 𝘵𝘰𝘬𝘦𝘯𝘴 → 𝘗𝘳𝘰𝘵𝘰𝘤𝘰𝘭 𝘣𝘶𝘺𝘴 𝘣𝘢𝘤𝘬 𝘵𝘰𝘬𝘦𝘯𝘴 𝘸𝘪𝘵𝘩 𝘳𝘦𝘷𝘦𝘯𝘶𝘦. It’s clean. It’s live. It’s actually kind of brilliant. And it’s not just vibes, there’s structure: ✓ Officially recognized by @arbitrum ✓ Built with @KaitoAI + @cookiedotfun ✓ Leaderboard tracks over 1,200 users ✓ Over 2.5M engagements in week one This is Web3 social with real teeth. The Leaderboard Protocol is the heart of it all. It’s public, AI-powered, and constantly updates who’s yapping the loudest (and best). Instead of counting likes or retweets, it uses deeper metrics from KaitoAI. Think: signal, not noise. But here's where it clicked for me: Yapyo isn’t just rewarding attention, it’s building “retention markets.” 𝘚𝘵𝘪𝘤𝘬 𝘢𝘳𝘰𝘶𝘯𝘥 𝘭𝘰𝘯𝘨𝘦𝘳 = 𝘦𝘢𝘳𝘯 𝘮𝘰𝘳𝘦. 𝘚𝘵𝘢𝘺 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 = 𝘱𝘳𝘰𝘵𝘰𝘤𝘰𝘭 𝘣𝘶𝘺𝘴 𝘺𝘰𝘶𝘳 𝘵𝘰𝘬𝘦𝘯𝘴. 𝘚𝘵𝘢𝘬𝘦 𝘵𝘰𝘬𝘦𝘯𝘴 = 𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮 𝘱𝘳𝘰𝘵𝘰𝘤𝘰𝘭 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺. It’s like if Twitter, Arbitrum, and DeFi had a baby that grew up on chain. Also, the $YAPYO token hasn’t even launched yet. But the engine behind it is already running. Buybacks is live. Leaderboard is live. Community is getting louder every day. I might’ve been slow to catch on, but I’m not missing this next phase. What I’m still curious about: » How deep does staking go? » Will retention rewards be sustainable? » Can AI-based mindshare tracking scale? Lots of questions. But unlike most “social-fi” plays, Yapyo is actually doing stuff, not just tweeting about plans. Yapyo is weird and kinda brilliant. It’s a new layer for value on the internet, and it lives on Arbitrum. Gyapyo if you see it too