1/ Storytelling has always built empires â Marvel, Star Wars, PokĂ©mon.
But in Web2, creators gave up partial â sometimes fullâownership of their worlds to reach scale.
In Web3, we do it differently â creators donât have to give up anything to build everything.
Thatâs what our partner @mini_cto is doing: turning culture into lore, and lore into capital.
Characters become digital primitives â modular, remixable, composable.
This is culture, as infrastructure.
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